👋 I’m Kelsie.

Research expert | User Champion | Homesteader

In a nutshell, I am…

  • A strategic UX researcher skilled in uncovering user needs and delivering insights that align teams and drive growth.

  • An expert at optimizing experiences and crafting impactful, data-driven strategies.

  • Passionate about understanding human behavior and solving complex challenges to create value for users and businesses.

  • A trained anthropologist turned industry researcher with over six years of professional teaching, mentorship, and international research experience.

  • An aspiring farmer and home baker when I’m not heads down in the data. Find me in the greenhouse, in the chicken yard, or covered in flour when not at my desk.

What my colleagues say about working with me…

Market Research

I am experienced in designing and executing quantitative research, including questionnaire design, survey programming, data QA, data analysis, report building, data visualization and presentation of results to a variety of senior stakeholders.

Methodologies:

  • Surveys and questionnaires

  • Focus groups

  • Competitor analysis

Tools:

  • Glimpse.ai

  • Survey Monkey

  • Google Sheets

  • Microsoft Excel

  • Figma

  • Miro

User Experience (UX) Research

I am skilled in uncovering user needs and delivering insights that align teams and inform strategic product decisions — while championing the end user’s needs throughout development.

Methodologies:

  • Usability testing

  • Card sorting

  • A/B testing

  • Tree testing

  • Focus groups

  • Persona & Ideal Customer Profile (ICP) Development

Tools:

  • UserTesting.com

  • User Interviews

  • Playbook UX

  • Figma

  • Miro

Product Research

I continuously generate actionable insights that lead to measurable results in increases to user engagement, business growth and intuitive product improvements. I identify recommendations for improvement and innovation that prioritize business goals while solving for user pain points.

Methodologies:

  • Ethnographic research

  • User interviews

  • Cognitive walkthroughs

  • Usability testing

  • Concept testing

  • Voice of Customer Research

Tools:

  • UserTesting.com

  • User Interviews

  • Playbook UX

  • Figma

  • Miro

The case studies included here are only a few of many projects that I have worked on over the years. If you would like to learn more about my experience or other projects I have worked on, let’s chat. I’d be happy to share others!